Clarifying the problem, the customer, and the business goals points us in the right direction. Understanding the motivation behind the project points us to the right approach.
Exploring the various options available, and appropritaing them to your context we can leverage patterns and precedents from other realms into forming the concept.
Knowing how you want your users to behave is more important that what they will see. We build informed user paths that lead users to your finish line.
And finally we build it, test it, and iterate it until the product is right, or the desired knowledge is aquired.
Who is the target audience?
What is the primary job they want done?
What is their context?
What is our Unique Value Proposition (UVP)?
What should the solution look like?
What is the value exchange?
How do we inform the target audience?